Hector Vallejo is the Multicultural Marketing Manager at Stanley Black and Decker.  He is responsible for the development and implementation of the company’s Multicultural Marketing Strategy in the U.S. and leads all efforts to effectively communicate, service and effectively market to diverse consumer groups within the construction industry.

Vallejo has played a key role in the development of an integrated Hispanic Marketing Strategy that has impacted all of the key organizations that interact with this customer segment. He initiated a comprehensive customer and market research project to gain a better insight on how to market to the Hispanic construction consumer; contributed in the communication strategy and executed several campaigns targeted around key product categories, power tool distributors and construction companies in the U.S.

He joined Stanley Black and Decker in January of 1999.  Since then he has held several roles in sales and marketing, where he has lead several corporate initiatives including the launch of the company’s construction equipment division and laid the ground work for the company’s Hispanic Event Marketing strategy.  He also launched the company’s Sports Marketing Program targeting the Hispanic Contractor.  From this program he developed and implemented the Knock Out Boxing Campaign with a key home improvement retailer.  The program has now generated over eight million dollars in incremental business for the corporation and has set the direction on how to successfully execute a Hispanic Marketing promotion within the construction industry – the first of its class and scope.

Hector will continue to lead the strategic direction for the Stanley Black and Decker brands in 2010 as the corporation implements a comprehensive Multicultural Marketing Strategy that will continue to lead the industry.